Director of the Blue Invest platform, PwC
Daniela Cedola is a director within PwC Consulting Public Sector and she is currently acting as the project director of the BlueInvest platform on behalf of the European Commission.
Her professional focus areas include SME assistance, SME growth strategy, investment platforms, investment readiness, innovation ecosystems, policies for entrepreneurship, international trade and market access.
Daniela has worked for in different industries and sectors, including the Blue Economy, Education, Energy and Technology. Working for the PwC’s Accelerator, she specialised in acceleration and internationalisation of SMEs, by helping CEOs of fast-growing technology companies on diverse challenges such as strategy, market access and investment readiness.
In her career as a consultant to European Institutions, she has worked in projects related to international trade, innovation, entrepreneurship, support to growth SMEs, competitiveness, market research as well as policy analysis in related areas.
Prior to joining PwC Daniela worked as a Senior Strategy Consultant for Accenture in London with a focus in the Natural Resources industry, having worked in several projects for energy companies in pricing, market analysis, strategy development and market positioning.